Legal
Privacy Policy
This Privacy Policy explains how Optify LLC ("Optify," "we," "us," or "our") collects, uses, and protects your personal information when you visit useoptify.com (the "Website") or use our services.
Optify LLC is a limited liability company registered in Japan, with its registered office at 3-6-2-706 Minato, Chuo-ku, Tokyo, Japan.
Information We Collect
Information You Provide
We collect information you voluntarily provide when you:
- Submit a contact or inquiry form (name, email address, phone number, company name)
- Schedule a consultation through our booking tool
- Communicate with us via email or other channels
- Enter into a service agreement with us
Information Collected Automatically
With your consent, we use Google Analytics 4 (delivered through Google Tag Manager) to understand how visitors use the Website. This includes information such as pages viewed, referral source, approximate geographic location (derived from IP address), device type and browser. Google Analytics is configured using Google's Consent Mode v2, which means analytics cookies are only set after you opt in via our cookie consent banner. IP addresses are truncated by Google before storage.
Our hosting provider may also collect standard server logs (such as IP address, browser type, referring URL and pages requested) for security and operational purposes, but we do not process or combine this information to identify individual visitors.
Our website is configured to recognize and honor Global Privacy Control (GPC) signals. If you have enabled GPC on your browser, we will automatically treat this as a request to opt out of non-essential tracking cookies.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and provide customer support
- Deliver our web design and development services
- Send project-related communications
- Improve our Website and services
- Send marketing communications (only with your explicit consent)
- Comply with legal obligations
Third-Party Services
We use the following third-party services that may process your data:
| Service | Purpose |
|---|---|
| Cal.com | Scheduling introductory calls and website evaluation bookings |
| DocuSign | Contract signing and document management |
| Google Analytics 4 (Google LLC) | Website analytics — measuring page views, traffic sources and site usage. Only loaded after you opt in via our cookie consent banner. |
| Google Tag Manager (Google LLC) | Tag management container used to load Google Analytics and manage consent states. Does not set tracking cookies on its own. |
| Cloudflare | Hosting, CDN and DNS. Processes requests to deliver the Website and protect against abuse. |
We do not sell your personal information to third parties.
International Data Transfers
Optify is based in Japan. Your personal information may be transferred to and processed in the United States or other countries where our third-party service providers operate. We have confirmed that these recipients provide a level of data protection equivalent to the standards required under Japan's Act on the Protection of Personal Information (APPI). By using our services, you acknowledge and consent to these international transfers.
Data Retention
We retain your personal information only for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required by law. Specifically:
- Inquiry and contact form data: 2 years from last interaction
- Client project data: duration of the engagement, plus any additional period required by applicable law
- Contract and agreement records: retained in accordance with applicable legal requirements
- Consent preferences cookie: 6 months
Your Rights
For California Residents (CCPA/CPRA)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and disclose
- Request deletion of your personal information
- Opt out of the sale or sharing of your personal information
- Non-discrimination for exercising your privacy rights
We do not sell or share your personal information as defined under the CCPA/CPRA.
For US Residents (Other States)
Several US states have enacted their own privacy laws. Regardless of your state of residence, you may contact us at hello@useoptify.com to request access to, correction of, or deletion of your personal information. We will respond to all verified requests within 45 days.
For EEA/UK Residents
If you are located in the European Economic Area or United Kingdom, you may have additional rights under the GDPR, including the right to access, rectify, erase, restrict processing, data portability, and objection. To exercise these rights, contact us at hello@useoptify.com.
For Japanese Residents (APPI)
Under Japan's Act on the Protection of Personal Information (APPI), you have the right to request disclosure, correction, or deletion of your personal data held by us. Contact us at hello@useoptify.com to make a request.
Children's Privacy
Our Website and services are not directed at individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected data from a child, please contact us and we will promptly delete it.
Cookie Policy
This section explains how Optify uses cookies and similar tracking technologies on useoptify.com.
What Are Cookies
Cookies are small text files placed on your device when you visit a website. They help the website recognize your device and store certain information about your preferences or past actions.
How We Use Cookies
Strictly Necessary Cookies
These cookies are essential for the Website to function properly. They cannot be disabled.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| cc_cookie | Optify (useoptify.com) | Stores your cookie consent preferences so the consent banner is not shown on every visit. | 6 months |
Analytics Cookies
These cookies are only set if you opt in to analytics via our cookie consent banner. We use them to understand how visitors interact with the Website so we can improve it.
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique visitors by assigning a randomly generated ID. | 2 years |
| _ga_GYE7CW0Y39 | Google Analytics | Used by GA4 to persist session state. | 2 years |
| _gid | Google Analytics | Distinguishes unique visitors for a 24 hour window. | 24 hours |
Google Tag Manager itself does not set tracking cookies. It is used only to load and manage other tags such as Google Analytics, and it respects the consent state you set in our cookie banner via Google Consent Mode v2.
Your Cookie Choices
When you first visit our Website, you will be presented with a cookie consent banner. You can choose to accept or reject non-essential cookies.
You can change your cookie preferences at any time by clicking the link in the footer of our Website.
You can also control cookies through your browser settings. Most browsers allow you to block or delete cookies. Note that blocking certain cookies may affect the functionality of our Website.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this page periodically.
Contact Us
For questions about this Privacy Policy or to exercise your data rights:
Optify LLC
3-6-2-706 Minato, Chuo-ku, Tokyo, Japan
Email: hello@useoptify.com
Website: useoptify.com